Tuesday, June 9, 2009

SEO Audit and A True Story

SEO Audit and A True Story

From the Family Anecdote file: family member bought a house from a minor singing celebrity, who had for years saved on expenses by permitting groupies to perform household repairs.

After living in the house for a couple of years, house began having sewage problems; called a real repairman.

SEO Audit and The Painfully Accurate Analogy:

Now, I wouldn’t trouble you with this image were it not so absolutely on point: the expert repairman discovered that one of the bathrooms was not actually linked to a septic tank. There was a pipe of sorts that pretty much led nowhere, and when it uh, filled, then problems began.

Can you see the relevance? Minor celebrity didn’t bother with experts; pipes went nowhere. Website/business owner who doesn’t bother obtaining an expert SEO audit – pipeline to nowhere.

‘Course, the content of your website is in no way analogous, but you see what I mean – if your information is not being piped to the correct places, you’ve only got half a system in place.

SEO Audit Is Not A Job For Groupies

It’s essential, really, to enlist the assistance of a real expert when it comes to your SEO audit – not your brother-in-law, not the kid down the street, not your groupies, how ever so much they beg.

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