Tuesday, June 30, 2009

Search Engine Optimization Audit and Bewitched

Search Engine Optimization Audit and Bewitched

Personal anecdote: one time in my life I knew what it was like to be Samantha Stevens.

Temping – years ago -- at a company you’d know if I told you the name, I was put into a small room with an IBM memory typewriter and a tall stack of blank labels and told to make 1,000 labels for a sample test of a product. The supervisor metaphorically washed her hands of me, sure I was set for most of the day. ‘Course, 40 minutes later I came back with 1,000 perfect labels. I’ll never forget the way she looked at me – just like I was a witch.

Search Engine Optimization Audit and Using Technology
Well, you know and I know that all I had to do was type one line perfectly and then let the memory typewriter do the rest – but back in those days, not everyone really comprehended how technology could make our jobs easier.

And it’s the same today with making money online – you can get it done without understanding technologies, but isn’t it better to check in with someone who really gets it? A search engine optimization audit with a real specialist will get you where you’re going not only faster, but with more genuine accuracy.

Search Engine Optimization Audit and Making Money Online
Elizabeth Montgomery could twinkle her nose and make magic happen. A search engine optimization audit can product almost magical results. Your website make look great, but if it’s not optimized so that search engines – CUSTOMERS – can find you, it’s a bit like typing the same label 1,000 times.

Search Engine Optimization Audit and Magic
Once your site is optimized, once the process works as intended, magically, customers will find what they’re looking for – you. Try a bewitching route – get a search engine optimization audit. Just twinkle your nose.

Wednesday, June 24, 2009

Search Engine Optimization Audit = Be The Boss of Your Website:

Search Engine Optimization Audit = Be The Boss of Your Website:

In the past couple of decades, cartoons have become, well, adultswim, anyone? Reminds me of what Scott Adams (Dilbert) said once, roughly, that tho some cartoonists think of their characters as their children, he thinks of his as employees and has no problem at all sending them out to do service on t-shirts, coffee mugs, calendars.

Without realizing it, you may be thinking of your website more as your sweet offspring than your employee from whom you have the right to expect diligent service.

Search Engine Optimization Audit: Be The Boss of Your Website
Your website took a lot of time and creative effort, and as it grew, you felt in a way like a proud parent. But proud parents just want their kids to be happy; employers need for their employees to produce. And a search engine optimization audit is the reasonable and correct way to go about this.

What a search engine optimization audit will do for your business:

Tuesday, June 9, 2009

SEO Audit and A True Story

SEO Audit and A True Story

From the Family Anecdote file: family member bought a house from a minor singing celebrity, who had for years saved on expenses by permitting groupies to perform household repairs.

After living in the house for a couple of years, house began having sewage problems; called a real repairman.

SEO Audit and The Painfully Accurate Analogy:

Now, I wouldn’t trouble you with this image were it not so absolutely on point: the expert repairman discovered that one of the bathrooms was not actually linked to a septic tank. There was a pipe of sorts that pretty much led nowhere, and when it uh, filled, then problems began.

Can you see the relevance? Minor celebrity didn’t bother with experts; pipes went nowhere. Website/business owner who doesn’t bother obtaining an expert SEO audit – pipeline to nowhere.

‘Course, the content of your website is in no way analogous, but you see what I mean – if your information is not being piped to the correct places, you’ve only got half a system in place.

SEO Audit Is Not A Job For Groupies

It’s essential, really, to enlist the assistance of a real expert when it comes to your SEO audit – not your brother-in-law, not the kid down the street, not your groupies, how ever so much they beg.

Friday, June 5, 2009

Search Engine Optimization Audit Specialist vs. County Agricultural Agent….

Search Engine Optimization Audit Specialist vs. County Agricultural Agent….

Okay, remember Green Acres? Fancy-pants lawyer, good-bye city life, one of the Gabor sisters, cheap sets but lovely, highly saturated cinematography?

Now, Oliver Fancypants was vastly sincere and willing to work hard, but did he know everything about farming? No! He got help from an expert.

So, you are vastly sincere, are you not? You have a dream, a website, a business; you could be the guy in American Gothic, except cuter. Are you a search engine optimization audit specialist, tho?

Now, Oliver was trapped in sit-com heck; when he sought help, it was from the county agricultural agent, Hank Kimball. Hank held the proper title but specialized in rambling silliness.

Goodbye, City Life! Hello, Search Engine Optimization Audit!

But you are different. You aren’t limited to seeking advice from crazy, folksy locals; you have the entire wired world from which to find a top-notch search engine optimization audit specialist.

And you need one – no, not a county agricultural agent, but a search engine optimization audit specialist. Because sincerity isn’t enough.

Monday, June 1, 2009

History of Technology, Segueing into SEO Audit Info

History of Technology, Segueing into SEO Audit Info

I’ve lived through some interesting times, technologically speaking. Created documents with the IBM-MagCard. Played CGA video games. Dragged a 20 pound Osbourne “portable” computer to grad school.


SEO Audit and Your Pointy-Haired Boss

And as technology advanced, one thing always remained certain – the pointy-haired boss always assume anything technologically new would be magically effortless. Bosses always thought the database would work wonders and couldn’t understand that you had to do data entry first.

Same with SEO – and, by implication – an SEO audit. We can tell your boss that you almost certainly need an SEO audit, but he won’t believe us, because SEO is magically effortless.

In some ways, we can’t blame the boss – some web guy almost certainly told him that SEO was included, so he’s thinking, “Who needs an SEO audit?” The site was all-inclusive.

“Who needs an SEO audit?” You Do.

But the thing is, technology is magic in its way, but it’s hardly magically effortless. As important as SEO is to your business, it’s a little silly to sit, hands folded, and hope everything will turn out okay when a simple – and sometimes free – SEO audit will let you know precisely where you stand.